Published November 23, 2025

Title: Navigating Today’s Market: What Buyers & Sellers Must Know in 2025

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Written by Austin Freed

Title: Navigating Today’s Market: What Buyers & Sellers Must Know in 2025 header image.

The real estate landscape is shifting — and not just in small ways. For both buyers and sellers, the opportunities and risks are more nuanced than ever. Whether you’re preparing to sell your home or stepping into your first purchase, the key to success lies in awareness, strategy, and trusted guidance.

Here are the key trends we’re seeing — and how you can work with them, not against them.


1. Buyers Face High Barriers — But Smart Moves Remain

  • According to National Association of Realtors (NAR)’s 2025 Profile of Home Buyers & Sellers, first-time buyers now make up only 21% of the market — the lowest level since NAR began tracking in 1981. National Association of REALTORS®
  • At the same time, all-cash buyers climbed to a record high, averaging 26% of sales. National Association of REALTORS®
  • Mortgage rates may have moderated somewhat, but affordability remains a major challenge. Homes are expensive, down-payments have grown, and many younger buyers are being priced out. Ramsey Solutions+1

What this means for you if you’re buying:

  • You’ll need a strong strategy — know exactly what you can afford and be ready to move quickly when the right property appears.
  • Consider expanding your criteria (location, home type, size) — flexibility can increase options.
  • Don’t rely purely on “everything will go up forever” — be ready for negotiation and carefully evaluate value.
  • Use a trusted agent (like us!) who can guide you through timing, local conditions, and financing nuances.


2. Sellers Must Adjust to Changing Dynamics

  • For many of the past few years, sellers held the upper hand: limited inventory, strong demand. But now the balance is shifting. The market is loosening. Foxes Sell Faster+1
  • Inventory is creeping up, buyer options are improving, and sellers in many markets are having to offer more incentives or price more competitively. AP News
  • One key insight: despite the high prices, selling still requires preparation. Home staging, strong marketing, and the right pricing strategy matter perhaps more than ever.

What this means if you’re selling:

  • Don’t assume you’ll get “market-blasting” price with zero effort. The buyer market is more selective.
  • Partner with an agent who can market your home broadly, highlight value, and negotiate strategically.
  • Be realistic about timing — selling when the market is shifting requires flexibility and preparedness.
  • If you’re also buying another home, coordinate your selling and buying strategy so you’re not caught in a timing mismatch.


3. Uncertainty Remains — Across Both Sides

  • A recent survey found the highest level of buyer uncertainty since 2023: about 60% of prospective buyers said they couldn’t tell whether it was a good time to buy. Reuters
  • Meanwhile, weather and property-risk concerns are surfacing. In 2025, 62% of current homeowners and prospective buyers say they worry about severe weather’s impact; 73% say they emphasize buying in areas with lower severe weather risks. Bank of America
  • Together, these factors mean we’re in a market where strategy and local insight matter more than “just listing and waiting”.

Why this matters for you:

  • Whether buying or selling, partnering with an agent who understands your local micro-market (Kansas City metro, surrounding suburbs, Lee’s Summit, etc.) is critical.
  • Risk-factors (like weather, resale value, evolving buyer preferences) aren’t always obvious from the listing alone.
  • Timing matters — but it must be aligned with your personal goals, not just a “hot market” mindset.


4. How We Help You Navigate — The Freedom RE Homes KC Advantage

Here’s how our team supports you in this evolving market:

  • Up-to-date market intelligence: We monitor local data, buyer-behavior shifts and pricing trends so you’re not operating on old assumptions.
  • Personalized strategy sessions: Whether you’re buying your first home, selling a property you’ve lived in years, or investing — we customize our approach to your goals.
  • Full-spectrum support: From expert marketing for sellers (professional photography, targeted online exposure, open communication) to savvy negotiation and inspection-handling for buyers.
  • Long-term focus: We don’t view a transaction as an endpoint — we see it as a relationship. Your next move matters (and we’re here for it).
  • Education-first mindset: We believe an informed client is an empowered client. We’ll walk you through the “why” behind decisions, not just the “what”.


📝 Final Thoughts

The real estate market in 2025 is not about massive price surges or free-wheel bidding wars like some past cycles. It’s about smart moves, realistic expectations, and strong partnerships.
If you’re buying, know that hurdles exist — but with the right plan, you can still reach your goal. If you’re selling, the environment is shifting — but with preparation and support you can still achieve an excellent outcome.

Ready to chat? Whether you just want to explore your options, understand what your home might sell for, or map out a buying timeline — let’s get together and build your plan.

Contact us today to schedule a no-obligation conversation.

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